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Elite Pro Shop



ELITE Bowling Pro Shop

Steve Richter
100 Hamann Drive
Sheboygan Falls, WI  53085
Phone: 920/550-1255


USBC Silver Certified Coach
4-Time Bowlers Journal Top Bowling Coaches
IBPSIA Advanced Certified Technician
Strike Ten Skills Center Certified Teaching Professional






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Click on any of the links below for more information about us and the services we provide.


ELITE Pro Shop Challenge League

Join us for the ELITE Pro Shop Challenge League

A flexible-schedule league open to anyone


This league is for anyone interested in building their skill level by bowling on more demanding lane patterns than a standard “house shot”.  This league is filled with people who………Click here to read the rest of the league description


Click here to see the latest standings sheet in the league




Check out our new Ball Reaction Video page here



Storm Products New Products

Storm_Brand Logo-4x4

New to the Premier line may be the most anticipated ball to come out in 3 years – the Code Black.

The Code Black has been an exclusively international release for the better part of 3 years.  Once people in the USA heard about the ball motion in this piece, we heard many, many people say “how can I get one of those?”  Because of the exclusivity arrangement, no one stateside could get their hands on one.

Until now.

The Code Black redefines what a skid/snap hook shape on the lanes looks like.  While the Storm Snap Lock is the current king, the Code Black will surpass it with ease when it’s released on November 2nd.

To read more about the Code Black design intent, click here.  To see how different the Code Black is compared to the Snap Lock, click here.


Roto Grip New Products


Additions to the HP-4 and HP-2 lines comes January 10, 2017.

The No Rules Pearl follows up on the industry standard for hook ability on oil in the No Rules.  A ball that gives you plenty but you don’t need it to hook earlier on the lane, the NRP according to Brand Manager Chris Schlemer is designed to do the following:

When the process of developing the original No Rules happening we tested a few different options. At the time Roto Grip needed a strong hooking solid so that is why the solid came out first. And now, well now we needed a strong asymmetrical pearl. 

Now some are saying “You just introduced the Dare Devil… what are you doing?”… well as always there is a method to my madness.

For starters the No Rules Pearl features the new Amped pearl cover which is the strongest pearlized coverstock we have ever offered. Underneath the facotry polish there is the most RA value we have ever offered on a pearl. This means under the polish there is more built in traction while it also has a great response to friction down lane.

On the inside there is the Chaotic Core which everyone has fallen in love with. Straight players, hook players, 2-handers, Right side, Left side… no matter the style the Chaotic core gets rolling and keeps going.

Bottom line if you are wanting to compare this new No Rules Pearl to a Roto asymmetrical ball of the past… Think Hyper Cell Skid jacked up on PED’s. That’s right… this is by far the strongest pearl asymmetrical ball we have ever offered.


In the HP-2 line is a straight pearl addition to the line that has featured the Wrecker for the past 4 years. Here is what Chris Schlemer says about the Wreck-Em:

So this one was yet another simple idea that became a reality. You see what most people forget is that the Wrecker dates back to 2012. And yes it is still in production meaning it has been around now for 4 years. Not too many balls can say that.

Because of this earlier this year I decided we needed a little more hook in this price point but to do that it need to be sanded so that is how the Wreck-It came about…

Fast forward to now and well I have to be honest with you. We were needing a little more down lane reaction so that my friends is how the Wreck-Em came about.

On the inside as you all probably have guessed is the famous Neutron Core which has been a staple in the Roto line for many years.

On the outside… that is where we added the fun. This ball features the new Pumped Pearl coverstock which we actually just introduced on the 2 newest additions to the Hustle line. This pearl cover is on the less aggressive side for Roto Grip and will provide plenty of length for those needing it.

Bottom line… the new Wreck-Em now gives us a long and strong option in the HP2 line. So as always in this line… you get more bang for the buck!


New to the HP-3 line is a hook shape Roto Grip fans have been asking for ever since the Nomad Dagger was discontinued.  The Dare Devil creates a lot of motion down lane with a brand new core shape that looks simplistic, but the hook is anything but.  Here is what Brand Manager Chris Schlemer said about the Dare Devil:

From day one one of the development process there was most definitely a target idea for ball motion in mind. Over the years Roto Grip has offered a wide variety of ball reactions in the line just below the super strong asymmetrical balls. More often than not these “step-down” symmetrical balls have been in that medium RG category and a few even in the higher RG category. And well to be honest, let’s just say none really proved to be that “homerun” ball in the HP3 line. Well my friend that has definitely all changed thanks to the creation of the DARE DEVIL™.

Starting on the inside… the R&D team was able to create the all new Madcap™ Core which measures in at an RG level of 2.48 which for the record is by far and away the lowest RG symmetrical core Roto Grip has ever offered in the HP3 line. This means the Madcap Core is designed to rev up strong in the midlane and get into motion. And because of this core shape, the differential measures in a .041 which in all reality is more of a medium diff number.

Translation: The lower RG gets the ball revving while the diff is high enough to get a strong down lane motion without being uncontrollable.

So now we have covered the inside of the ball… lets talk about the outside of the ball…

On the outside we find the brand new Amped™ Pearl coverstock which will provide plenty of length yet yield plenty of responsiveness to friction down lane. Again not uncotrollable but it is definitely strong and that is what we were looking for in our testing process. If I had to compare this cover to something more recent, the Amped Pearl is closely comparable to the 73MH™ Pearl that was found on the Hyper Cell Skid.

Bottom line… this ball reads the midlane like it is its job and doesn’t get lazy down lane. For a pearl symmetrical ball, this is one that will allow any style of player to play multiple angles on a variety of conditions. And if you want an idea as to what to compare it to… think of this when you think Dare Devil… think a little more than a Storm IQ Tour Pearl Gold but a pinch less than a Storm Marvel Pearl… It’s ok, you can thank us later! – Chris Schlemer – Brand manager, Roto Grip


MatchMaker Test Ball Arsenal

Storm Match Maker_Logo

Try-before-you-buy MatchMaker test ball kit allows you to check out if something will work for your game before you even lay out $.01 for it.  Pre-drilled bowling balls allow you to see if a ball in the Storm or Roto Grip lineup will make you strike more than today.

See The Listing of Current Test Balls as of January 2017



Maintenance Products



Maintaining your bowling equipment is the most important thing you can do to to keep it striking day after day.  Here is our Ball Maintenance Procedure that helps you see the milestones you need to stay on top of to keep the ball rolling pure time after time.

To help you do your own work on your equipment, we have Maintenance Kits available that has everything you need to stay ahead of father time.

If you have too little time to take care of your equipment the way we outline above, we offer No Hassle Maintenance Plans where we’ll take care of your equipment for you and give it back to you like it was when you bought it new.


ELITE Bowling Rewards Program


Earn money back on account on every Storm and Roto Grip purchase as well as services in the shop to be used towards future purchases.  To see how the program works, click this link here.


How Can I Bowl Better?


We offer both Individual Lessons and Team / Group Lessons that are customized to target and eliminate the things in your game that frustrate you and hold you back from getting better.  Many times it’s a simple fix that isn’t something that you would regularly think of.  Contact us by email or call to schedule your appointment today.




A note from Steve:

Turbo 2-n-1 Grips are: Marc McDowell, Steve RIchter, Jeff Richgels, Gail Myers and Mike Shady


Thank you everyone for the kind words you’ve expressed over the past few months regarding our Turbo 2-N-1 Team winning the USBC National Championship.

Words really can’t describe what that feeling is like and I appreciate all who have recognized me for that accomplishment.  Though, all due credit goes to my teammates on BOTH teams for making this possible: Marc McDowell, Jeff Richgels, Gail Myers Jr, Mike Shady, Mike Walters, Bret Faulkner, John Wittkowske, Tom Howery and Dan Goepfert.

And yes, I’m still sticking with the line I said right after we got done that night:

“I’ve never been so happy in my life to shoot 620.”

Based on the numerous requests we’ve gotten for links to the video logs, below are those that have been requested the most.  I hope you enjoy them as much as I do.

Highlight clip from our memorable 2011 USBC Open Championships Team Title Click Here

Here’s a clip of Mike Shady’s clinching shot Click Here

Here is a link to the entire series – web cast via USBC Click Here

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